Author: Wesley Sinks

Marketing, Advertising

Brand Awareness: Stop Wasting Money and Time on Failure

We need to talk about how you’ve been justifying your marketing budget. It’s a hard pill to swallow, but if your brand awareness campaign isn’t converting, you aren’t accomplishing your marketing goals. Sure, there are companies that can afford to inundate the public with their brand, but I’m going to assume that if you’re reading…
Marketing

Competitive Analysis: The Wrong Angle

The longer I conduct business, the more obvious it seems that running a business is not; in fact, a competition. And if business is not a competition, competitive analysis is rendered an utterly pointless pastime of the entrepreneur.
Marketing

Creativity Matters: Today’s Urgent Need for Meaningful Content

It goes without saying that technological advance and modern conveniences have changed the way we live dramatically in the past couple decades. With so much of our capacity for creativity now freed up by these conveniences, it would be logical to conclude that society is capable of more creativity than ever. Unfortunately, logic has no…
Self Care

The Deceitful Difficulty of Simplicity

As a creative problem solver by trade, the golden goose I find myself chasing time and time again is a simple elegant solution that seems so obvious, it’s surprising that nobody thought of it first. I’m a creative person: I know this because people have told me so my whole life. So why is this…
Marketing

Do You Need a Website?

Do you need a website? Of course you don’t need a website. You need 2 things in business: something to sell, and someone to sell it to. Chances are if you’re reading this, you already have a bit of both, but if you’re just starting out, here’s what that means.
Marketing

Marketing: ‘Moving the Needle’ is Not Your Job

As a marketer, it’s easy to fall into the trap of believing that you have the power to single-handedly propel a product or service to success, a.k.a “move the needle”. However, a seasoned marketer knows that this perspective can be misleading, and downright dangerous. The key to effective marketing lies in understanding that products and…