Category: Marketing

  • Brand Awareness: Stop Wasting Money and Time on Failure
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    Brand Awareness: Stop Wasting Money and Time on Failure

    We need to talk about how you’ve been justifying your marketing budget. It’s a hard pill to swallow, but if your brand awareness campaign isn’t converting, you aren’t accomplishing your marketing goals. Sure, there are companies that can afford to inundate the public with their brand, but I’m going to assume that if you’re reading…

  • Competitive Analysis: The Wrong Angle

    Competitive Analysis: The Wrong Angle

    The longer I conduct business, the more obvious it seems that running a business is not; in fact, a competition. And if business is not a competition, competitive analysis is rendered an utterly pointless pastime of the entrepreneur.

  • Creativity Matters: Today’s Urgent Need for Meaningful Content

    Creativity Matters: Today’s Urgent Need for Meaningful Content

    It goes without saying that technological advance and modern conveniences have changed the way we live dramatically in the past couple decades. With so much of our capacity for creativity now freed up by these conveniences, it would be logical to conclude that society is capable of more creativity than ever. Unfortunately, logic has no…

  • Do You Need a Website?

    Do You Need a Website?

    Do you need a website? Of course you don’t need a website. You need 2 things in business: something to sell, and someone to sell it to. Chances are if you’re reading this, you already have a bit of both, but if you’re just starting out, here’s what that means.

  • Marketing: ‘Moving the Needle’ is Not Your Job

    Marketing: ‘Moving the Needle’ is Not Your Job

    As a marketer, it’s easy to fall into the trap of believing that you have the power to single-handedly propel a product or service to success, a.k.a “move the needle”. However, a seasoned marketer knows that this perspective can be misleading, and downright dangerous. The key to effective marketing lies in understanding that products and…