Category: Advertising

  • Brand Awareness: Stop Wasting Money and Time on Failure
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    Brand Awareness: Stop Wasting Money and Time on Failure

    We need to talk about how you’ve been justifying your marketing budget. It’s a hard pill to swallow, but if your brand awareness campaign isn’t converting, you aren’t accomplishing your marketing goals. Sure, there are companies that can afford to inundate the public with their brand, but I’m going to assume that if you’re reading…